Communication is undeniably one of the most important aspects of management in an organisation. Not only does communication help to keep employees informed, it creates a culture of open dialogue and empowers them to take ownership over the flow of information. Effective communication is then imperative to the success and retention of employees, and the overall efficiency of an organisation.
Over the last decade, the way in which we communicate with employees has drastically changed. Our communication methods are no longer confined to verbal or written interaction. They now exist in a world of automation, whether it be newsfeeds, Intranets, emails or SMS, and require the integration of technology to help facilitate a multi-directional flow of information.
In a diverse environment, like that of a casualised workforce, implementing effective communication is even more critical. Mobile devices, in particular SMS, have helped in aiding the transmission of information across varied staffing populations. With Australians checking their devices an average of 30 times per day, SMS proves to be the most direct and streamlined method of reaching employees in real-time.
ShiftMatch’s sophisticated staff rostering solution uses SMS as a key communication medium, to automate the process of matching vacant shifts to qualified and available staff. Previously, Managers would spend hours making phone calls to fill the shift, which was inefficient, costly and left little room for transparency and too much for misinformation. While phone calls still hold importance in certain situations, SMS automation has provided relief in streamlining the communication process with casual staff.
Improved and efficient communication flow also creates a stronger sense of community among the casual workforce and assists in retaining qualified casual workers.
To find out more, contact us here.